Monday, October 13, 2008

A Classic Brand Positioning Statement

Based on the tutorial provided to me by Gary Fraser and Bryan Mattimore last week, take a look at this:

To Facebook users between the ages of 30 and 60 who are professionals either involved in marketing or who may some day (son) make buying decisions regarding our services, The Growth Engine’s is the only Facebook Page that provides timely, entertaining, inspirational, and useful business ideas because we update the page on a regular basis and have clearly identified what the ambiance of our page is going to be.

The last phrase -- the because -- seems like kind of a non-sequiter to me but it might work.

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