This blog is about more traditional -- "offline" -- marketing and innivation. It appears to be very cerebral and is linked to 331 other blogs -- which means that a lot of people are paying attention to it. Its archives date back to December of 2003.
One other interesting factoid: The organization that runs this blog is called FutureLab, and it seems to be a consultance comprised of two principals and an associate!
http://blog.futurelab.net/
One other thing -- this blog has a long list of contributing authors. This might be interesting for two reasons. First, you might know some of the authors, and b. it suggests that FutureLab is very cooperative and might be willing to accept posts from outside their organization.
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