Thursday, October 9, 2008

Innovation in Practice

This is the Johnson and Johnson executive blog.

His blurb: Drew Boyd is Director, Marketing Mastery for Johnson & Johnson (Ethicon Endo-Surgery division) in Cincinnati, Ohio, USA. He is head of the company's "marketing university" that is responsible for raising competencies in the areas of strategic marketing, market management, and new product innovation.

http://www.innovationinpractice.com/innovation_in_practice/

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